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    提起維多利亞·貝克漢姆,你的第一印象是什么?

    紅極一時的妹合唱團(SpiceGirls)成員?

    高顏值球星貝克漢姆的妻子?

    或是三個娃的辣媽?

    然而你可能不知道,

    她是一名設計師,擁有自己的品牌,常年叱咤時尚區。


    2006年,貝嫂創立了以自己和小貝名字命名的品牌

    David and Victoria Beckham。


    ? ? ? 一開始,貝嫂的品牌主要出品牛仔褲、太陽鏡等設計相對簡單的配件為主。對于一個名氣大的明星來說,做成功的設計是一條艱辛的路,她的明星光環也許會在某種意義上會掩蓋塔設計的本身,所以前兩年貝嫂自創品牌的生意并沒有獲得太多業內人士的好評,那時貝嫂的設計師之路明顯屬于玩票性質,很長一段時間內是靠自己的名氣在支撐。


    △姚晨身著貝嫂設計的黑色單肩裙


    ? ? ? ?經過三年摸索、改良和運營,如今,她的每個系列都會推出500件服裝,在全球500多家店內銷售,年銷售額增長120%。在網購平臺上,從Corso Como,到Net-a-Porter,再到Selfridges 和Bergdorf Goodman,引入維多利亞-貝克漢姆品牌的這些網絡時裝店都有著幾乎百分之百的銷售率,同時已經進軍俄羅斯和阿聯酋市場。成功的運營已經讓質疑之聲消失,貝嫂終于真正被大眾認可為設計師。



    ? ? ? 不可否認的是,當一群女星在紅毯上穿著各式各樣的華服爭奇斗艷時,貝嫂身著自己的設計可謂是搶盡風頭。她每每過處,都會成為攝影師最關注的焦點。



    ? ? ? 權威時尚媒體WWD(Women's Wear Daily)給出如下贊美:“請懷疑者注意,維多利亞-貝克漢姆的作品不是浮華的、時尚女王的心血來潮之作,而是真正的高級成衣——秀場、苗條、婀娜多姿,特色極其鮮明。”


    ? ? ??今年八月,貝嫂與知名化妝品牌雅詩蘭黛推出今年秋冬的聯名彩妝系列,整套設計均由維多利亞親自操刀,設計線條流暢,極簡冷艷卻不失低調奢華感,在化妝品外殼上還有維多利亞名字縮寫“VB”的logo,此款商品將在9月13日作為限定款全球上市。




    ? ? ? 維多利亞在采訪中談到:“與雅詩蘭黛的整個合作過程一直是鼓舞人心并且開闊眼界的,無論是參觀雅詩蘭黛品牌的檔案館還是與雅詩蘭黛的團隊共同研發產品,這整個過程對我和我的品牌都是一次完美的美妝合作體驗。我對雅詩蘭黛女士和她所創立的偉大品牌充滿了敬意,因此我非常激動能為我的顧客提供這次的美妝產品系列,同時對能夠參與到雅詩蘭黛為所有女性進行的美麗事業而感到驚喜萬分。”


    ? ? ? 雅詩蘭黛的集團董事長在接受采訪時說到:“作為企業家,維多利亞與雅詩蘭黛女士享有共同的企業經營精神,她們都對女性的需求十分了解,并且肩負著能使女性由內而外煥發美麗活力的責任和承諾。維多利亞對女性的美麗事業充滿著十分的激情,所以我們非常高興并歡迎她加入我們的品牌。”



    ? ? ??被人真正的認可同時也是在不斷重塑自己,消受得起“人生贏家”的贊譽,自然也會比常人付出更多的努力——““請叫我設計師維多利亞””。

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