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    ? ? ? ?2010年,蘋果悄悄收購了Messerschmidt的初創公司(在此之前,Messerschmidt主動給史蒂夫·喬布斯發了一封電子郵件,不過那屬于另外一件事了。)隨后Messerschmidt被安排到Apple Watch團隊,領導一個負責為Apple Watch設計新傳感器的團隊。我們現在所看到的Apple Watch就采用了Messerschmidt及其團隊所研發的心率傳感器。

    ?

    ?

    ? ?健康監控可能是Apple Watch的最主要用途了,因此Messerschmidt在這款智能手表的設計中起到了關鍵作用,他跟喬納森·艾維領導的工業設計團隊頻繁進行互動。Messerschmidt后來又創辦了一家公司CorMesserschmidt同意接受《快公司》(Fast Company)的采訪,討論他在蘋果工作三年所學到的東西——設計、合作、保密措施、遠見以及蘋果的做事風格。下面都是Messerschmidt的原話。

    ?


    1、如何跟艾維的工業設計團隊合作

    ?

    我當時的職務是設計師。我的任務是研發一些候選技術,應用到新產品中。我的團隊和我基本上是首先知道某個點子的人。我們會說“我們認為這有可能”,于是這個點子就被拿到擁有更多能人巧匠的其他工程師團隊,讓他們把它做成產品。

    ?

    2用戶滿意甚于科技先進

    ?

    在蘋果,按照我的理解,對產品來說,設計和用戶體驗是一切,科技倒不是那么重要,給用戶帶來幸福感的是產品的設計。

    ?

    3、一切都重要,但不是同等重要

    ?

    足夠好是不夠好。產品必須在每個方面都完美,否則會失敗。我記得在蘋果的時候,有些人誤解這句話了。我聽一些蘋果工程師說,喬布斯做事方式的精髓就是對一切同等重視。

    ?

    4、習慣被否定

    ?

    蘋果跟硅谷的其他公司有點不一樣。如果你是一名工程師,你又不了解設計和產品才是真正重要的東西,有時你會感覺很受挫。

    ?

    5、蘋果的保密措施太過了

    ?

    在蘋果,真的有一群人拿保密當武器。喬布斯是出于特定的原因要求保密,他想在產品發布會上激起大水花。他的保密只到這一步。

    ?

    6、工程師vs營銷人員

    ?

    如果你跟蘋果工程師聊天,他們會說“我們做了所有決定,營銷人員沒有權力。”他們還會說,“蘋果沒有真正的營銷部門”。

    ?

    7、蘋果的公司結構跟初創公司一樣

    ?

    蘋果沒有業務部門,只有一個利潤中心。所以,那意味著蘋果不存在10個不同的人在弄各種數字——營收數字、成本數字或者其他什么數字。(跟其他科技公司相比)完全不一樣,所以,也沒有人爭搶資源,真的,因為大家的預算都是一樣的。

    ?

    8、你不能復制喬布斯的管理之道

    ?

    你可能記得,在喬布斯死后不久,就有人心存疑慮,“蘋果能繼續走下去嗎?”誰有能力接替喬布斯的工作。我只能說,當前沒有定論。但到現在為止,我認為種種跡象表明答案是否定的。蘋果跟以前肯定不一樣了。

    ?


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